The My Future, My Career programme aims to provide learners in grades 9, 10, 11 and 12 with the opportunity to gain insight into a wide range of careers available to them. Utilising cinemas as theatres of learning, the project hosts previously disadvantaged Secondary School Learners in a series of career education screenings at Ster-Kinekor cinema complexes nationwide.
A large amount of information in various fields of study is communicated through this unique medium. Each broadcast comprises a hosted panel-type discussion with academics and professionals from each featured industry. Information communicated includes guides to choosing the right career, industry based career profiling, institutional entrance requirements, bursary information and contact information.
By choosing careers that will alert them to opportunities in varying (and perhaps neglected) fields, this project aims to inspire the youth to play a key role in overcoming the current and projected skills shortage and the high rate of unemployment in South Africa.